7.12.24.   English for Business Chapter 15  TEST

1.Complete with one word.

2. Select the word that has a similar meaning to "fierce".= stiff

3. Make sure you are low-key when talking about this new project.

4.We want to be able to compete with bigger firms next year.

5.I'd like you to be low-key when approaching new clients.

6.we also need to make some decisions on where we want to Showcase our product the most obvious option in my opinion would be to make it available in app stores on all mobile devices

Sylvie is talking about "promotion".= False - Understanding "place" and showcasing your product in the right outlets is crucial to its success.

7.finally we need to discuss how we want to Showcase our product we want to demonstrate to customers that Live Mic is the premium product for digital recording I believe getting some social media influencers to advertise would benefit us with a younger audience

Sylvie is talking about promotion. Understanding "promotion" helps companies make the right decisions on advertising throughout the marketing process.

8. Product is what you're trying to sell. Price is how much you charge for it.

9.We chose app stores as the place to display our product and asked influencers to help with the promotion of our app.

10,We want to be able to compete with big companies.

11.Listen to Joanna from Lovely Meals again. What does she mean by "low-key"?= You should be indirect and restrained.

I would like everyone to reach out to their network how you do it is entirely up to you but you should be low -key about it make sure you are indirect(косвенно) and restrained(сдержанно) not loud (негромко)and forward (ненапористо)

12.on behalf of the CEO and management of Lovely Meals we're really happy to say that because of all your hard work last year we've become a key player in the food delivery industry

Lovely Meals are very successful in their industry. = True "Lovely Meals" are very successful in their industry, therefore a key player.

13.obviously a thorough target market analysis was conducted prior to launch but several external factors have contributed to the disappointing recent result

Jennifer says that Sylvie and her team are responsible for the drop in sales. False = Jennifer mentions external factors which affected the sales results.

14. of course we're still in competition with them but our main rivals are smaller firms of a similar size to us

Numbers and Books will primarily be in competition with Accounts Co.= False = A "rival" usually refers to a person or thing that is equal or comparable to someone or something else.

15.what I suggest is that we ask existing clients to promote us to their networks

According to Darlene, how should Accounts Co. try to secure new clients?-They should ask existing clients to recommend the firm.

16.because there's such stiff competition it's important we compete with these companies in a low key Way by offering a tailored surface to help build personal relationships

потому что существует такая жесткая конкуренция важно, мы конкурируем с этими компаниями в небольшом ключе путем предложения специально разработанной поверхности для содействия в создании личных отношений

Linus suggests his company can compete with other companies in a low-key way.

17.What does Darlene mean when she asks her team to "be low-key" when talking to clients?= They should be indirect and modest.

A "low-key" approach is one that is restrained and is not elaborate or loud.Подход "незаметный" - это подход, который является сдержанным и не является подробным или громким.

To do this, what I suggest is that we ask existing clients to promote us to their networks. However, it's crucial that we're low-key about it. Don't say, "Get me your friends' business." Perhaps invite a client to a business lunch and present an updated proposal that they would qualify for if they share an introductory offer within their network.

Для этого я предлагаю попросить наших текущих клиентов продвигать нас в их сетях. Однако крайне важно, чтобы мы делали это ненавязчиво. Не говорите: "Приведи мне бизнес своих друзей." Возможно, пригласите клиента на деловой обед и представьте обновленное предложение, на которое они смогут претендовать, если поделятся вводным предложением в своей сети.

18. the accounting industry is incredibly competitive these days and one of our biggest competitors is Accounts Co

Numbers and Books and Accounts Co. offer a similar service to each other.= True "Competitors" are organizations that are engaged in the same industry with similar objectives.