5.12.24.TEST  English for Business Chapter 14

1.We're happy to sponsor your show but in exchange we would like you to show our coffee cups in each episode

The coffee company is asking for "product placement" in the TV show.-True  Product placement means incorporating brands into productions such as film or television.

2.Product placement means incorporating brands into productions such as film or television.

3. laptop, mobile, tablet

Product range refers to products that have similar characteristics, e.g. a mobile phone and a tablet.

4. "Power Hit" is an own-brand product.= False "Power Hit" is a product that will appear in various stores across the country.

5. It's healthy and tasty.

...so what makes power Hit better than other energy bars? Aside from its attractive packaging it's also healthy and tasty as well as affordable.  Итак, что же делает Power Hit лучше других энергетических батончиков? Помимо привлекательной упаковки, он также полезен и вкусен, а также доступен по цене.

6. Variable costs are the budget items that often change.

7.I've just had a look at our sales forecast for next year and if everything goes well we are going to sell a lot of albums a very soon.

8. A "sales forecast" refers to something that happened in the past.-False -A "sales forecast" refers to the sales in the future.

9. According to our sales forecast (прогноз), we're looking at an improvement in the next quarter

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10. I had to complete a very long questionnaire about my taste in music.

11.A group of randomly selected people who evaluate a product or concept is called a focus group.

12. According to our sales forecast, we're looking at an improvement in sales in the next quarter.

13. Carly thinks it's a bad idea to involve influencers in the marketing campaign.- False

Carly would like to invite influencers to do product placement on their social media profiles.

14.Generic brands are cheaper than popular brands.

15.We need to control our variable costs.

16. The cost of materials wouldn't be on the list of indirect costs.

17. Budget items that often change are called variable costs.

18.Due to their low cost, generic brands are popular in the pharmaceutical industry.

19.Select the three words that refer to the time from a product's introduction to its removal from the market.-introduction, growth, maturity -внедрение, рост , зрелость

20. We want to create a positive view of our product with product positioning.

21.We used product placement to encourage consumers to buy our service.