2.12.24  English for Business Chapter 14 Lesson 3 Sales

Vocabulary
Learning phrases with "product"
Learn common phrases with "product"

product portfolio- ассортимент, линейка продуктов, продуктовый портфель

A product portfolio is the entire list(весь список) of products offered by the company. Портфель продуктов - это весь список продуктов, предлагаемых компанией.

A product portfolio is the collection of all the products and services offered by a company.

You can learn about all the items that a company produces in their "product portfolio". = Вы можете узнать о всех продуктах, которые компания производит в своем "портфолио = TRUE

A product portfolio contains only specific items offered by the company. 

We want to expand our product portfolio.

product range- ассортимент продукции

A product range is a group of products that have similar characteristics.

Choose three items that could belong to the same "product range".= laptop, mobile, tablet (планшет)

Product range refers to products that have similar characteristics, e.g. a mobile phone and a tablet.

Product range refers to products that have similar characteristics, e.g. straight-hair shampoo and curly-hair shampoo.

Product range refers to products that have similar characteristics, e.g. straight-hair shampoo and curly-hair shampoo.

product life cycle - жизненный цикл продукта

Product life cycle means the process of managing the product from the beginning until it's no longer produced. Жизненный цикл продукта означает процесс управления продуктом с самого начала до тех пор, пока он не будет больше производиться.

What does the "product life cycle" refer to?

A product's life cycle is usually broken down into four stages introduction growth maturity and decline a product's life cycle is usually broken down into four stages introduction growth maturity and decline. Жизненный цикл продукта обычно делится на четыре этапа: внедрение, рост, зрелость и спад жизненный цикл продукта обычно делится на четыре этапа: внедрение, рост, зрелость и спад

Product life cycle means the distinct stages the product goes through during its existence.Жизненный цикл продукта означает различные этапы, через которые проходит продукт во время своего существования.
product positioning- позиционирование продукта
You can create a positive view of your product through product positioning. You can create a positive view of your product through product positioning.

Product positioning — это маркетинговая стратегия, заключающаяся в создании и поддержании определенного имиджа продукта в сознании целевой аудитории. Основная цель — дифференцировать продукт от конкурентов и убедить покупателей в его уникальности и превосходстве.

Choose the process that could be included in "product positioning". - advertising

Product positioning can be conducted through market research, focus groups, advertising, etc.

Product positioning is a very important step in making sure your product succeeds on the market.

Позиционирование продукта является очень важным шагом в обеспечении успеха вашего продукта на рынке.

succeeds -преуспевает

product placement -расположение продукта

Product placement is the practice of including brands in big productions, e.g. films or TV series.Размещение продукта - это практика включения брендов в крупные производственные проекты, например, фильмы или телевизионные сериалы.

incorporating brands включение брендов...

We're happy to sponsor your show but in exchange we would like you to show our coffee cups in each episode

The coffee company is asking for "product placement" in the TV show.= True  Product placement means incorporating brands into productions such as film or television.

Product portfolio

Product range refers to products with similar characteristics.

Products with similar characteristics are called the product range. You'll find a list of the items sold by the company in the product portfolio. The company oversees the product life cycle from the beginning until the end.

Select the three words that refer to the time from a product's introduction to its removal from the market.= 

introduction, growth, maturity

We want to create a positive view of our product with

 product positioning.

Product positioning includes advertising or focus groups.
We used product placement to encourage consumers to buy our service.

Product placement is used to promote the product in film or on television.

Product positioning means creating positive perception of the product through marketing practices.

Product life cycle refers to the stages the product goes through from the beginning until the end.

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 English for Business Chapter 14 Lesson 3 Sales

Список слов и выражений 

Advertising - Реклама

1. Growth - Рост

2. Incorporating brands - Включение брендов

3. Introduction - Введение

4. Life cycle - Жизненный цикл продукта

   • Product life cycle - Жизненный цикл продукта

5. Maturity - Зрелость

6. Placement - Размещение

   • Product placement - Размещение продукта

7. Portfolio - Портфель

   • Product portfolio - Ассортимент, линейка продуктов, продуктовый портфель

8. Positioning - Позиционирование

   • Product positioning - Позиционирование продукта

9. Product range - Ассортимент продукции

10. Stages - Этапы

11. Succeed - Преуспевать