17.03.25  English for Business Chapter 18  TECT 2

1.The marketing campaign started strong, but it ran out of steam halfway through.

2. The team's attention to detail allowed them to run circles around their competitors.

3. Before publishing the article, we need to run it past the legal team to check for accuracy.

4. Can you run this idea past the rest of the team before we proceed?

5. Richard runs circles around his colleagues he consistently exceeds (превышает) the sales quota and delivers (предъявляет) better results = FALSE = "To run circles around" means to easily outperform someone or something.

Ричард превосходит своих коллег, он постоянно превышает план продаж и показывает лучшие результаты.

6. "The CEO will run the budget proposal past the board of directors tomorrow so goes well we can finalize things next week "= The CEO is seeking the board's approval of the budget."To run something past someone" means to present something to someone for their opinion.

Генеральный директор представит предложение по бюджету совету директоров завтра, так что если все пройдет хорошо, мы сможем окончательно все оформить на следующей неделе.

7. Our competitor's marketing campaign is running circles around ours.

8. It's important to run through the project plan with the team before we start.

9. We ran into problems when a key team member resigned without notice.

10. Let's do a dry run of the presentation to make sure the timing is right.

11.Cost-cutting measures may harm the business in the long run.

12. "Investing in digital transformation will benefit the company in the long run" = Investing now will mean greater efficiency in the future. = In the long run means the long-term consequences of something over a period of time.

Инвестиции в цифровую трансформацию принесут пользу компании в долгосрочной перспективе

13. We need to focus on sustainability in the long run to remain competitive.

14. The project ran into problems when the team discovered a major design flaw.

15. "The marketing campaign ran into problems when negative feedback surfaced on social media"= She says that the marketing campaign had some difficulties. = TRUE = To run into problems means to encounter (столкнуться) difficulties or obstacles.

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